Agadir: More Than 4.97 Million Tourist Overnight Stays by the End of July 2026

Agadir’s classified tourist accommodations recorded an 11% year-on-year increase in overnight stays, placing the city second nationally behind Marrakech.

Classified tourist accommodation establishments in the city of Agadir recorded 4,973,299 tourist overnight stays by the end of last July, an 11% increase compared with the same period in 2025, according to the Tourism Observatory.

The Observatory stated that this figure represents 19% of the total tourist overnight stays recorded by classified tourist accommodation establishments nationwide, placing Agadir in second position, behind Marrakech (32%).

According to the same source, Agadir’s hotel establishments recorded 858,922 tourist overnight stays in July, up 7% compared with July 2025, with an occupancy rate of 75% during the month.

In the Souss-Massa region, the total number of tourist overnight stays during the first seven months of the current year reached 5.356 million, up 10% year on year. This represents a 21% share of the national total, while the occupancy rate stood at 69%.

Nationwide, the number of tourist overnight stays reached 25.85 million by the end of last July, an 8% increase, with an occupancy rate of 56%.