Morocco’s tourism sector records 25.9 million overnight stays, with Agadir among the fastest-growing destinations.

By the end of July 2026, overnight stays in classified accommodation establishments had risen by 8% nationwide, with Agadir recording an 11% increase, according to the Tourism Observatory.

The Tourism Observatory reported that the total number of overnight stays recorded in classified tourist accommodation establishments reached nearly 25.9 million nationwide by the end of July 2026, up 8% compared with the same period last year.

According to the Tourism Observatory’s dashboard for July 2026, this growth was accompanied by an improvement in the occupancy rate of classified tourist accommodation establishments in Morocco, which reached 56%, up one percentage point from the same period in 2025.

The same source added that the destinations of Ouarzazate (+23%), Rabat (+16%), Agadir (+11%), Casablanca (+10%), Marrakech (+10%) and Tangier (+10%) recorded the strongest increases during this period.

During the first seven months of 2026, the number of tourist arrivals through border crossings reached 12.1 million, up 5% compared with the same period in 2025.

Travel receipts, meanwhile, reached 79 billion dirhams by the end of July 2026, representing a 13% increase compared with the same period a year earlier.