Agadir shines as a tourist destination: 6.73 million overnight stays in nine months, ranking second nationally

Tourist overnight stays in Agadir recorded a notable increase during the first nine months of 2026, exceeding 6.73 million nights in classified accommodation establishments.

According to data from the Regional Tourism Observatory, this figure represents 19% of all overnight stays recorded nationwide.

Thanks to these results, Agadir rose to second place nationally, behind Marrakech, which accounted for 32% of Morocco’s total overnight stays.

In September 2026 alone, Agadir’s classified accommodation establishments recorded 751,682 overnight stays.

This figure represents an 8% increase compared with the same period in 2025. The hotel occupancy rate reached 76%, reflecting the city’s continued appeal to tourists.

Across the Souss-Massa region, the total number of overnight stays exceeded 7.21 million during the first nine months of the current year.

The region thus recorded 9% growth compared with the same period last year and accounted for 21% of all overnight stays recorded nationwide.

The occupancy rate of the region’s classified accommodation establishments reached 70%, according to the available tourism data.

Nationwide, the total number of overnight stays in classified accommodation establishments reached 34.83 million at the end of September 2026.

The tourism sector recorded a 7% increase compared with the first nine months of 2025, while the national occupancy rate stood at 58%.

These indicators confirm the continued momentum of tourism in Morocco. They also reinforce Agadir and the Souss-Massa region’s position among the country’s leading tourism hubs, driven by rising visitor numbers at their accommodation establishments.