The International Forum for Industry and Services Turns Agadir into an Economic Hub

Agadir is establishing itself as a major meeting point for industry and services. From July 23‑25, 2026, the International Forum on Industry and Services will bring together public decision‑makers, business leaders, investors and experts from Morocco and abroad, united by one ambition: to accelerate the economic diversification of the Souss‑Massa region and boost its attractiveness at the national and international levels.

Long identified with its traditional drivers — agriculture, fisheries and tourism — the region is now embarking on a shift toward new industrial sectors and higher‑value‑added services. The Forum fits into this momentum, conceived as an exchange platform for those shaping today’s and tomorrow’s economy.

An event at the crossroads of industry and services

The uniqueness of the gathering lies in its transversal approach. Rather than compartmentalizing industry and services, the Forum highlights their growing interconnections: digital transformation of production chains, logistics, outsourcing of services, human‑capital training, and the energy transition. These are areas where the line between producing and serving blurs, and where competitiveness and job creation are at stake.

The event brings together regional authorities, economic operators and institutional partners in a format designed to foster concrete dialogue. Plenary conferences, thematic panels, business meetings and exhibition spaces follow one another, offering participants both a strategic outlook and direct partnership opportunities.

Serving Morocco’s industrial ambition

The Forum aligns with the national industrialisation strategy, which aims to raise industry’s share of the Moroccan economy and integrate the country further into global value chains. By taking this effort to the regional level, Agadir seeks to demonstrate that industrial dynamism is not limited to the Casablanca‑Tangier corridor, but can also spread southward.

For local players, the challenge is two‑fold: attract new investments, both Moroccan and foreign, and build an ecosystem capable of retaining value within the territory. The Forum’s international dimension plays a key role here, showcasing regional know‑how to partners and investors from elsewhere.

Expected impacts beyond the debates

Beyond the exchange of ideas, the Forum aims to deliver tangible outcomes: new corporate partnerships, cooperation agreements, investment projects, and matches between contracting authorities and project developers. It also serves as a visibility boost for the region, affirming its intent to be counted among the industrial and services destinations that matter.

By gathering institutions, industrialists and service providers in one place, the International Forum on Industry and Services in Agadir confirms a shared conviction: the economic future of a territory is built through dialogue among its driving forces.

Source: agadir.industries